Digital marketing veteran Brian Winum appeared on the SEO Video Show with host Paul Andre “DRE” de Vera to share advanced strategies for Google Discover Desktop and the traffic opportunity created by its expansion.
The full SEO Video Show episode streamed on May 23, 2025 and presented a five-phase framework covering content strategy, E-E-A-T, visual assets, headline development, and technical SEO.
Winum described a financial-services campaign that grew Google Discover impressions from 12,000 to 280,000 and clicks from 320 to 22,000, while improving click-through rate from 2.6% to 8.1%.
The discussion highlighted image widths of at least 1,200 pixels, multiple authorship signals, schema implementation, and content categories including interactive quizzes, financial guidance, lifestyle material, and educational resources.
“Google Discover Desktop represents a massive opportunity for publishers who understand how to optimize for it properly.”
Brian Winum, Digital Marketing Director, MAXPlaces
Winum also discussed authority stacking, original reporting, and content structures intended to support both Discover eligibility and broader organic visibility.
The episode places desktop Discover within a larger shift toward personalized, interest-based discovery and offers a practical checklist for publishers preparing for that change.
About MAXPlaces
MAXPlaces Marketing, LLC is a digital marketing agency that engineers mid-market and enterprise brands to be discovered, cited, and trusted across AI answer engines and traditional search. With offices in Farmingdale, New York and New York City, MAXPlaces combines technical SEO, generative engine optimization, and authority building to help brands stay visible as discovery shifts to AI. Digital Marketing Maximized.
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