PRFire News published an interview with Brian Winum about the effect of AI-driven search on SEO and the strategic changes businesses should make in response.
The feature, The Next Frontier: Brian Winum on How AI Is Reshaping SEO in 2025, examines how search systems increasingly interpret intent, entities, and genuine usefulness.
Winum explains that keywords and backlinks remain important foundations but no longer provide the full competitive advantage. Modern campaigns also need semantic structure, comprehensive schema, and clear entity relationships.
The interview introduces MAXPlaces’ S.T.A.R. framework: Strategic planning, Technical SEO, Authority building, and Results-driven optimization.
“The most successful digital marketers have developed a collaborative relationship with AI.”
Brian Winum, Digital Marketing Director, MAXPlaces
Winum argues that AI is changing the work of search professionals rather than eliminating it, increasing the value of strategic judgment, audience understanding, and technical execution.
His practical recommendations include building genuine subject-matter expertise, understanding customer needs, taking a comprehensive approach, and maintaining high technical standards.
About MAXPlaces
MAXPlaces Marketing, LLC is a digital marketing agency that engineers mid-market and enterprise brands to be discovered, cited, and trusted across AI answer engines and traditional search. With offices in Farmingdale, New York and New York City, MAXPlaces combines technical SEO, generative engine optimization, and authority building to help brands stay visible as discovery shifts to AI. Digital Marketing Maximized.
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